Cally Munchy is an afro-fusion street food business. Cally Munchy was looking for ways to expand its brand awareness and build a community of loyal customers. 

Using effective PR strategies I was able to make brand collaborations and get access to places like Carnaby street London where the brand was able to advertise and sell out! their new product, gaining a large following. Due to the popular demand of customers, the business was asked to return for a second time.


Furthermore working with the Cally Munchy brand I have been able to connect them to influencers with  180k+followers who are advertising their brand to their target audience such as Love Island's Micheal Boateng, Don't Jealous me and many more. I have also been able to increase their social media following and engagement by 30% thus increasing their brand awareness, maximising sales and developing campaigns that boosted their brand and allowed them to get further opportunities.