My Runway Group is a youth empowerment organisation dedicated to inspiring and developing young creatives.


Working with this organisation I created and developed social media and campaign strategies as well as brand partnerships, working with brands such as Universal Music, Urban Development, Cano water and much more. I also worked on developing content ideas, managing the social media team to ensure that all content created and released was in line with the new branding strategy and target audience requirements.


I established clear brand identity, brand messaging and provided an understanding of their target audience which raised their brand awareness and engagement by 50% including strategic brand collaborations that helped boost their brand exposure and engagement.